VENN x Glass Animals

VENN Plays partnered with Glass Animals for an exclusive interview and acoustic performance of their hit song, “Heat Waves”. In order to build hype around the upcoming event, we ran a social giveaway that would send a custom designed Xbox One or Nintendo Switch to two lucky Glass Animal fans. Being a massive fan myself, this project was a dream to dive into.

As Design Director, I merged both the Glass Animals and the VENN Plays worlds; this sweepstakes was a seamless addition to our brand while still resonating with a Glass Animal fan. I pulled elements from their “Dreamland” album art as well as their open source site to create the art for the giveaway. I designed a bunch of stickers based off of motifs and phrases from their song lyrics. These stickers were so well received that Dave himself asked for them so he could add them to his Switch. (😭)

Branding, Concept Development, Creative Direction, Social Campaign